Hoonsun: Nurture Hearts with Culture, Grow Together as One

With nearly 20 years of experience in the cable connection solutions industry, Hoonsun (Zhejiang Hongxiang Connector Co., Ltd., brand name HOONSUN) has always held a firm belief: corporate culture is not just a slogan on the wall, but the cornerstone that keeps an enterprise moving forward steadily and sustainably. When employees unite as one, the enterprise gains an endless source of motivation. Since our founding in 2006, we have stayed committed to our goal of "refining, specializing in and innovating within the waterproof industry," focusing on doing one thing well — delivering reliable industrial connection solutions. We don’t just pay lip service to our core values of "Customer First, Quality Focus, and Optimism"; instead, we integrate them into the daily work of every role, turning them into actionable habits that drive the enterprise forward step by step.

Uphold Our Original Aspiration: Strengthen Corporate Culture

To build a successful enterprise, we must first establish its core values — and corporate culture is the "soul" of Hoonsun. Over the years, we have adhered to three fundamental principles to lay a solid foundation. First, we prioritize sincerity with customers. We often remind our team that customers choose us because of their trust, and we must honor that trust. From aligning product R&D with customer needs, to strict quality control during production, to responsive after-sales support, we always put ourselves in our customers’ shoes, act quickly, and deliver tangible results. Our down-to-earth products and services ensure customers feel confident in choosing Hoonsun. Second, we pursue excellence in manufacturing. We reject the idea that "product defects are inevitable"; instead, we believe "there are no demanding customers, only imperfect products." From introducing CNC equipment to enhance precision, to rigorous inspections at every production stage — even for small components like sealing rings — we embed "reliability" into every product. Third, we embrace resilience in the face of challenges. In the industrial sector, technical hurdles and market pressures are inevitable. We encourage our employees to be fearless, collaborate to overcome obstacles, dare to experiment in R&D, and explore new market opportunities. When we stand together, no challenge is insurmountable.

Employees are Hoonsun’s most valuable asset. Only when we treat our employees like family can the enterprise be warm and cohesive. Guided by a people-centric philosophy, we focus on three practical areas — no empty formalities, just real action: empowering employees to grow, caring for them wholeheartedly, and fostering team integration. We want every Hoonsun employee to feel a sense of belonging, work with enthusiasm, and have hope for the future, realizing shared growth between the enterprise and its people.

Build a Strong Platform: Empower Employees to Excel

When it comes to employee development, we hold nothing back. We have established a robust "mentorship program" where experienced professionals guide new team members hands-on, passing on skills and expertise. We also allocate dedicated R&D funds to encourage innovation and technical exploration. Whether it’s a senior technical expert with over a decade of experience or a new graduate, everyone has access to tailored training and growth opportunities: R&D teams can focus on impactful research, having collectively secured 27 patents and 5 software copyrights over the years; production staff can enhance their skills through competitions and practical training, growing into role models in their fields; and management teams can participate in industry exchanges and case studies to bring back best practices. We firmly believe that when employees thrive and realize their full potential, the enterprise becomes more competitive — and employees are more willing to contribute their best.

Our care for employees is reflected in practical, heartfelt actions that let them work with peace of mind and live comfortably. On-time salary and benefits, annual health check-ups, and full statutory leave are just the basics. We also provide festival gifts, birthday wishes, and support for employees facing personal difficulties. We maintain clean, well-equipped workshops and update equipment regularly to reduce work strain. Our attendance policy is flexible, not one-size-fits-all, and we welcome employee feedback — listening carefully and acting on suggestions. At Hoonsun, there is no hierarchy; leaders and employees are all teammates. No one works alone — when a colleague is in need, others step up to help. Every employee can truly feel this warmth.

Care Wholeheartedly: Treat Employees Like Family

To strengthen team unity, we organize regular, employee-centric activities — no formalism, just fun and connection. Spring and autumn outdoor team-building events, festival galas, and fun sports meetings let everyone relax, bond, and enhance teamwork. Professionally, we host technical sharing sessions and skill competitions, where team members share best practices and learn from each other, fostering a culture of mutual improvement. When facing urgent technical challenges, R&D, production, and sales teams break down departmental barriers, collaborate closely, and work overtime to find solutions. During peak production seasons, employees from different roles offer support to ensure on-time order delivery. This is what it means to be part of Hoonsun — no divisions, just mutual help and shared purpose.

Master Wang, a 10-year Hoonsun veteran, said: "I’ve been here for a decade, growing from a novice to an experienced professional. I’ve not only gained skills but also felt constant warmth. Our culture isn’t just words — it’s actions. When you face difficulties, colleagues help; when you achieve success, everyone celebrates; the company always has our backs and treats us like family. Who wouldn’t want to work hard in such a place?" Master Wang’s words reflect the feelings of many Hoonsun employees and capture the true essence of our corporate culture.

A Veteran Employee’s Perspective

After 20 years of ups and downs, we draw strength from our corporate culture and employee unity. Today, every Hoonsun employee is proud to be part of the team, and every team is full of energy and enthusiasm. Looking ahead, we will continue to strengthen our corporate culture, keep employees at the heart of everything we do, and ensure everyone can work, grow, and thrive at Hoonsun. With this unity, we will deepen our roots in the cable connection industry, move forward steadily, and build an even better enterprise.